"Influencer" definition.
A third party who significantly shapes the customer's purchasing decision, but may never be accountable for it." Brown, Duncan and Hayes, Nick. Influencer Marketing: Who really influences your customers?, Butterworth-Heinemann, 2008.
"A person who has a greater than average reach or impact through word of mouth in a relevant marketplace. WOMMA's Influencer Handbook.
"Influencers are activists, are well-connected, have impact, have active minds, and are trendsetters, though this set of attributes is aligned specifically to consumer markets. Keller, Ed and Berry, Jon. The Influentials, Free Press, 2003.
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